Revolutionizing the Driving Experience: Mercedes-Benz Unveils Advanced MBUX Virtual Assistant at CES 2024  

Check Out the Advanced MBUX Virtual Assistant by Mercedes-Benz!  

Mercedes-Benz proudly unveils a groundbreaking era in user interface technology by introducing the highly anticipated MBUX Virtual Assistant. Showcased at CES 2024, this innovative feature ushers in a new level of hyper-personalized experiences. It is for within the vehicle and beyond! We’re thrilled to share how Mercedes-Benz is shaping the future of automotive interaction at Mercedes-Benz of Scottsdale, AZ. Read on to learn more.  

The MBUX Virtual Assistant: A Game-Changer in Human-Machine Interaction  

At the forefront of development is the integrated MBUX Virtual Assistant. It utilizes state-of-the-art generative AI and advanced software. This revolutionary assistant transforms the traditional ‘Hey Mercedes’ voice command into an immersive visual experience through Unity’s high-resolution game-engine graphics. It operates on the in-house-developed Mercedes-Benz Operating System (MB.OS). The rollout begins with the forthcoming MMA platform, which will be featured in the Concept CLA Class.  

Four Personality Traits of the MBUX Virtual Assistant  

This latest technology is defined by four distinctive personality traits. They include natural, predictive, personal, and empathic. It lets the MBUX Virtual Assistant create a meaningful interaction with the driver. Utilizing generative AI and proactive intelligence, the system offers personalized suggestions based on learned behavior and situational context. Drivers can communicate with the assistant with or without the ‘Hey Mercedes’ keyword, showcasing its predictive capabilities.  

Using the Parking Service for Your Mercedes via the MBUX Infotainment System 

Visual Feedback and Enhanced Situational Awareness  

Moreover, the MBUX Virtual Assistant introduces a ‘living’ star avatar, expressing various moods through animations. It adds an emotional touch to the interactions. Integrated visual communication reaches new heights with MBUX Surround Navigation, which provides real-time reactions to the car’s surroundings. This feature is facilitated by the domain integration of MB.OS. It enhances the driver’s situational awareness by incorporating information into the display using Unity’s 3D graphics engine.  

Future-Forward Technology  

Also, Mercedes-Benz ensures customers stay connected with the latest content and features through over-the-air updates. This comprehensive update includes new apps for everyday convenience. The upcoming E-Class will elevate productivity by adding the Meetings app which lets people participate in TEAMS meetings. It provides entertainment options like retro gaming and integrates Sony Picture Entertainment’s RIDEVU service for enhanced video streaming.  

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Purchase New Mercedes-Benz Vehicles with MBUX in Scottsdale, AZ  

Head to Mercedes-Benz of Scottsdale and browse the 2024 Mercedes-Benz models with the MBUX infotainment system. Schedule a test drive to get a complete overview of the vehicle. You can ring us at 480-845-0012 for more details.