Born to Thrill: The New Mercedes-AMG® PureSpeed Is Pure Adrenaline

A Radical Tribute to Motorsport Heritage 

The Mercedes-AMG® PureSpeed isn’t just inspired by racing—it’s a tribute to it. With no roof and no windshield, the PureSpeed strips away distractions. You feel the wind. You hear the engine. You become one with the machine. Its HALO system, a motorsport-grade safety feature replacing the traditional A-pillar, adds both form and function. 

The silhouette is low and purposeful, featuring shark-nose styling, a long bonnet, and a wide stance. Forged aluminum wheels with carbon fiber covers balance function and flair. Visible carbon fiber elements around the lower body complement the sleek, sensual curves of the upper shell. The effect is a design that looks fast, even at rest. 

Engineering Meets Emotion 

Every inch of the Mercedes-AMG® PureSpeed is designed to stir emotion. The car’s active aerodynamics adapt to speed and steering input, enhancing stability and agility. An underbody carbon fiber element creates a Venturi effect to suck the car closer to the road. As a result, steering precision and high-speed stability reach astonishing levels. 

In place of a traditional roof, roll bars are hidden under aerodynamic scoops. This gives the PureSpeed a clean, fluid shape—like air itself sculpted the car. 

Designed for Two, Built for Legends 

Everything about the new Mercedes-AMG® PureSpeed pays homage to Mercedes-Benz’s racing history. The sculpted scoops behind the headrests echo the legendary 300 SLR. Even the available motorsport styling package includes finishes and details that nod to classic race wins. From Le Mans red to a bold ‘10’ on the front wing—each detail tells a story.

Interior Luxury That Keeps Up with Its Speed 

Inside, the PureSpeed features an exclusive crystal white and black color scheme. AMG® Performance seats offer heated, multi-contour comfort, wrapped in bespoke leather with detailed stitching. At the center of the dashboard sits an analog clock by IWC Schaffhausen, housed in carbon fiber and lit from below. It’s a beautiful focal point inspired by fine watchmaking tradition.