What is the MANUFAKTUR program from Mercedes-Benz?

Does Mercedes-Benz offer customization options?

When you are buying a Mercedes-Benz, you are already getting something that’s a cut above everything else. If you want to go further, you may be wondering about further customizations. Does Mercedes-Benz offer customization options? Of course you have tons of configuration options when you are building a Mercedes-Benz, but now there is the new MANUFAKTUR label, you can get access to exclusive features, paint options, and interior colors. Read on to learn more but don’t forget to check out our new Mercedes-Benz inventory in Scottsdale, AZ at Mercedes-Benz of Scottsdale.

What does MANUFAKTUR mean?

It’s probably not that hard to figure out. The word is German, just like Mercedes-Benz. It simply means manufacture. With Mercedes-Benz stylings, a simple word is elevated with more meaning. A car with luxury upgrades or stylings from the MANUFAKTUR label is a cut above the rest.

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What models are MANUFAKTUR customizations available on?

You may recognize the MANUFAKTUR label as it was used on the Mercedes-Benz G-Class for a few years now. In fact, currently under the MANUFAKTUR name there are 26 unique exterior colors and 7 unique interior combinations to make the G-Class stand out.

With the announcement of the MANUFAKTUR label though, more models are being added. The MANUFAKTUR label has already been rolled out to the S-Class, CLS, Mercedes-Maybach S-Class, and the Mercedes-AMG GT 4-Door.

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Mercedes-Benz is not content to stop there, additional vehicles from selected sub brands are already planned to have MANUFAKTUR upgrades. Those sub-brands include the performance-oriented AMG lineup, the luxury-forward Maybach lineup, and the new all-electric EQ lineup.