Mercedes-Benz at the 2025 Concours d’Elegance
Pebble Beach Automotive Week is the kind of event that brings together automotive enthusiasts from around the globe, and for good reason. It is a celebration of history, design, and innovation. At this year’s 2025 Concours d’Elegance, Mercedes-Benz of Scottsdale is particularly excited about the brand’s incredible presence. What a showcase of the marque’s enduring legacy and its bold vision for the future. From iconic classics to groundbreaking concepts, Mercedes-Benz truly delivers a powerful and unforgettable experience.
A Cinematic Stroll Through History
Mercedes-Benz at Pebble Beach is presenting a new and engaging experience called the Stargaze Theatre. Here, guests are transported back to the silver screen, as a drive-in-style showcase features cinematic scenes projected on a large outdoor screen. Furthermore, the very Mercedes-Benz vehicles from those films are displayed right in front of it. The display certainly highlights the brand’s long-standing influence on culture, not only through its engineering and design but also as a symbol of style, aspiration, and storytelling. For instance, the celebrated vehicles on display include:
- The Mercedes-Benz 190 SL from the 1956 film High Society.
- The Mercedes-Benz 300 SL Coupe from The Screaming Skull (1958).
- The Mercedes-Benz 380 SL from Beverly Hills Cop (1984).
- The Mercedes-Benz 450 SEL from For Your Eyes Only (1981).
- The Mercedes-Benz 220 SE from The Hangover (2009).
- The F1 APXGP Race Car from F1 The Movie (2025).
In addition, Mercedes-Benz is collaborating with the filmmakers behind the highly anticipated F1: The Movie for a private, invite-only fireside chat. Director Joseph Kosinski and Producer Jerry Bruckheimer offer a behind-the-scenes look at the ambitious racing film.
Visionary Concepts and Limited Editions
The 2025 Pebble Beach Concours d’Elegance offers a glimpse into the brand’s future. The CONCEPT AMG GT XX, for example, redefines electric performance. This revolutionary concept features three axial flux electric motors producing over 1,341 horsepower. It is a true technological blueprint for an upcoming four-door production sports car. Concurrently, the Vision V concept redefines luxury limousines, using a new and scalable Van Electric Architecture to create a “Private Lounge” on wheels. Lastly, for the pinnacle of exclusivity, the 2026 Mercedes-Maybach S 680 Edition Emerald Isle makes its debut, a special model limited to just 25 units for the U.S. market, featuring handcrafted details and exclusive finishes inspired by California’s stunning Central Coast.
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A Legacy of Racing Excellence
At the nearby WeatherTech Raceway Laguna Seca, the spirit of motorsport roars to life. Two legendary “Silver Arrows” take to the track: the legendary 1955 Mercedes-Benz 300 SLR and the stunning 2009 Mercedes-Benz SLR McLaren Stirling Moss. Their shared “SLR” name, which stands for “Super Light Racing,” highlights the enduring connection between past and present. Finally, the prestigious Tour d’Elegance on August 14 traces the picturesque 17-Mile Drive, where a new Mercedes-AMG GT 63 “APXGP Edition” and an incredible 1910 Benz Prinz-Heinrich lead the way, showcasing the brand’s deep and long-standing roots. In fact, Mercedes-Benz holds a record 10 “Best of Show” titles at the Pebble Beach Concours d’Elegance, a testament to its timeless design and engineering. Ultimately, attending events like this confirms why a Mercedes-Benz dealership near Scottsdale is more than just a place to buy a car; it’s a gateway to an unparalleled legacy.
A Final Word from Mercedes-Benz of Scottsdale
The 2025 Concours d’Elegance is much more than a car show; it is an immersive experience. Mercedes-Benz masterfully connects its celebrated past, innovative present, and electrifying future. Consequently, it demonstrates a forward-looking approach while honoring its heritage. Whether you are a lifelong enthusiast or new to the brand, the show highlights why Mercedes-Benz remains at the forefront of automotive excellence. Find your piece of automotive history at Mercedes-Benz of Scottsdale. Contact us for more information.
