20th-century Mercedes-Benz factory

What does the Mercedes-Benz logo represent?

Mercedes-Benz Logo: It’s Meaning and History

Here at Mercedes-Benz of Scottsdale, AZ, we’re proud to sell Mercedes-Benz vehicles. Mercedes-Benz, unlike any other company, can claim to be the first ever to make automobiles. And like all great companies, Mercedes-Benz has a storied history, full of innovation and triumph. But how did Mercedes-Benz come up with that classic logo? And moreover…

What does the Mercedes-Benz logo represent? Let show you want it means, straight from the source.



1926 MB logo

What the Mercedes-Benz Logo Means

The three-pointed star was officially trademarked in 1909. Each arm of the star represents a different aspect of Mercedes engineering: land, air, and sea operation.  The logo as we know it today—the three-pointed star inside a circle (pictured on the right)—was adopted in 1926 when Mercedes merged with long-time competitor Benz. The circle around the star was originally a laurel wreath, which has a long-standing history going back to the Greeks and Romans as a symbol of honor and victory.

The First Automobile in the World

In 1886, the Carl Benz applied for a patent for a “vehicle with gas engine operation,” dubbed in the original German as “Patent-Motorwagen.” Translated, it means “Patent Motor Car.”  It was noteworthy not only for being the first legally defined automobile, but also its independent construction. What that means is Carl Benz designed a vehicle from the ground up, instead of simply installing an engine an existing carriage.


Read the Complete Mercedes-Benz History


Save on a Mercedes-Benz Vehicle

If you’re thinking about getting a Mercedes-Benz model, like a GLB SUV, an E-Class Sedan, or a high-performance AMG model, then you’ll want to head on over to our National Offers and Manager’s Specials. There, you will get access to all of our sales, financing specials, and leasing offers.